Reinventing electricity – one step at a time
As the energy sector is changing dramatically, there is a case for taking risks, experimenting, and failing fast, when creating the future of electricity.
- Published: 14. November 2023
- Company: inContext

As the energy sector is changing dramatically, there is a case for taking risks, experimenting, and failing fast, when creating the future of electricity.
There is no time to sit back and wait for the perfect solution, says Per Fernlund, head of operations at Swedish wire harness expert inContext, a Data Respons subsidiary. While the electricity sector is transforming on all levels when it comes to production, storage, distribution, and consumption, we must realize that there will be both hits and misses on the journey towards the green energy system of the future. We must be ready to take risks to achieve our goal. Not least, as many of the decisions we must take should have been taken decades ago, according to Fernlund.
inContext is a creative beehive of young, talented engineers, and they are playing their part in reinventing electricity. Specialized in wire harnesses for the automotive industry, they integrate electric drivetrains into trucks and buses, including advanced charging technology and regenerative braking systems.
They work on autonomous vehicles, connecting the “brain” of the autonomous vehicle functions with on-board sensors, like radar, lidar, cameras etc., and integrating the functions into the infrastructure of the vehicle. And on top of that, they enable the use of electricity for new purposes, like motorboats, for instance creating the wiring of a hi-tech electric luxury cruiser on hydrofoils.
These three examples illustrate quite precisely the degree of change the electricity sector is experiencing: Electrification of conventional transportation, using computing power to promote smart mobility, and integrating electricity in places where it hasn’t been used before.
The remarkable thing is, according to Per Fernlund, that in general the challenges are the same, regardless the scale you’re working on. inContext is specializing in on-board electrical infrastructure. However, the challenges are similar to what engineers experience at for instance city level, national level or even in cross-border collaboration.
Per Fernlund highlights electric vehicles as one of many examples of how electrical systems are evolving, becoming more and more complex and becoming parts of ecosystems functioning closely together: Batteries are crucial, and automotive OEMs are competing fiercely to offer more power and better range. To charge EV-batteries, powerful and extensive charging systems are needed. This includes smart balancing of the power available at local sites to supply all connected vehicles in the best way. And we see vehicle-to-grid solutions evolving, integrating EV-batteries into the grid for temporary storage of excess energy. That concept is dependent on Smart Grid technology, able to balance decentralized storage capacity with energy demand.
In short: As an EV-owner you would surely like to make your vehicle available for storage overnight when it’s parked in your garage. But the following morning you would be disappointed if there wasn’t enough juice in your battery to drive to work.
The underlying technologies to enable such a complex electricity system are among other things the Internet of Things, connecting devices and systems allowing all parts of the grid, from production to consumption, to be visible and to communicate with the infrastructure.
As mentioned, when creating the energy system of the future, the challenges are the same, regardless if you’re working with high voltage or low voltage and regardless the scale you’re working on. Another constant, according to Per Fernlund, is the necessity to take risks.
Per Fernlund believes the Nordic countries have a special role to play in advancing the Smart Grid of the future. That is because its highly developed electricity infrastructure together with a large share of renewable energy sources, and not least the region’s stability and wealth, makes it ideally suited as a trailblazer.
Personally, Per Fernlund, has decided to try to be a positive force on the journey towards the future sustainable energy system. According to him, we shouldn’t wait until there is a watertight business case for every step towards sustainability. Because that won’t happen. Instead, we must investigate, experiment, and test, then adjust, refine etc. and thus go forward via trial and error.
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